SEO
For beginners and individual projects
117.33 dollars monthlyinstead of 139 dollars monthly$117.33/mobilled annually
$139What's inside:
- 5 websites to monitor
- 500 keywords to track daily
- Basic keyword research and competitor analysis
- Position Tracking
- Site Audit
- Track performance in AI search
- Monitor AI sentiment
- AI visibility reports for any domain
- Monitor custom prompts
Starter
SEO + AI SearchFor those beginning their SEO and AI visibility journeys
165.17 dollars monthlyinstead of 199 dollars monthly$165.17/mobilled annually
$199SEO:
- 5 websites to monitor
- 500 keywords to track daily
- Keyword research and optimization tools
- Competitors insights tools
- MCP access
AI Visibility:
& more- 50 prompts to track daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
- AI-ready Site Audit
Pro+
SEO + AI SearchFor growing brands looking to scale SEO and AI search impact
248.17 dollars monthlyinstead of 299 dollars monthly$248.17/mobilled annually
$299All Starter features plus:
- 15 websites to monitor
- 1,500 keywords to track daily
- Historical SEO data
- Content optimization
- Keyword cannibalization analysis
- Multi-location/device tracking
More in AI Visibility:
& more- 100 prompts to track daily
Advanced
SEO + AI SearchFor those who need maximum power — including API access, insights, and automation
455.67 dollars monthlyinstead of 549 dollars monthly$455.67/mobilled annually
$549All Pro+ features plus:
- 40 websites to monitor
- 5,000 keywords to track daily
- SEO share of voice
- API data integration
More in AI Visibility:
& more- 200 prompts to track daily
Compare Plans
Compare Plans
SEO
Website monitoring
5
500
Yes
No
Compare Plans
SEO
Starter
Pro+
Advanced
Website monitoring
5
5
15
40
500
500
1,500
5,000
Yes
Yes
Yes
Yes
No
No
No
Yes
Improve your plan with add-ons
Additional Users
Starting at $45/mo- Add colleagues to your Semrush account
- Collaborate across shared projects
- Keep your account secure with individual logins
Lead Generation
$90/mo- Branded profile on the Semrush Agency Partners platform
- Semrush verified badge for your marketing channels
Base Report
$10/mo- Data from 20+ Semrush tools
- Google Analytics and Google Search Console integrations
- Monthly/Weekly/Daily scheduling
- PDF export
- Sharing with Semrush users
Pro Report
$20/mo- All Base Report features
- 20+ external integrations
- Delivery at a specific time
- Branding and white-labeling
- AI-generated summaries
- Sharing by link
Playing big? Request an Enterprise demo.
- Full LLM coverage (including Grok & Claude)
- Detailed analysis by brand, concept, or product line
- ROI attribution & funnel analysis
FAQ
Can I cancel my subscription anytime?
Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us.
What is Semrush’s refund policy?
What payment methods do you accept?
Do I get a customer demo?
Can I use Semrush for free?
Am I charged when I enter my credit card?
Which would be better for me, Guru or Pro?
I run a small agency. What plan should I choose?
What is the pricing currency?
Testimonials
1 / 5
By using Semrush, my team saves a lot of time by working on the right content and in a more data-driven way. Everything we do here is backed up with data, and your tool is giving us more ammunition.
Idan Segal
Organic Growth Lead, Wix