Top Museums Websites in Australia

Name: Top websites in Australia (Museums)
Creator: Semrush
License: https://www.mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in Australia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

museumsvictoria.com.au

528.96K

18.23%96.42K

81.77%432.54K

↑132.65%

↓7.45%

Direct

ngv.vic.gov.au

463.83K

27.3%126.61K

72.7%337.23K

↑17.19%

↑6.44%

Direct

australian.museum

400.34K

34.74%139.06K

65.26%261.28K

↑85.97%

↓10.78%

Direct

slv.vic.gov.au

375.91K

37.7%141.7K

62.3%234.21K

↑97.3%

↑30.61%

Direct

nma.gov.au

326.99K

62.4%204.05K

37.6%122.94K

↑93.21%

↓15.55%

Direct

nianticlabs.com

285.92K

8.51%24.34K

91.49%261.58K

↑47.94%

↑38.08%

Direct

australiazoo.com.au

272.41K

7.36%20.04K

92.64%252.37K

↑105.71%

↑38.7%

Direct

awm.gov.au

270.44K

60.29%163.05K

39.71%107.39K

↑120.51%

↓20.45%

Search

visitsealife.com

259.64K

16.24%42.17K

83.76%217.47K

↓26.44%

↑17.57%

Direct

invaluable.com

248.31K

46.51%115.5K

53.49%132.81K

↑79.87%

↓26.66%

Direct

imaxmelbourne.com.au

242.35K

27.13%65.75K

72.87%176.59K

↑52.62%

↑28.05%

Direct

zoo.org.au

213.54K

32.77%69.99K

67.23%143.56K

↓30%

↑23.15%

Direct

smithsonianmag.com

209.41K

25.32%53.03K

74.68%156.38K

↑231.04%

↓5.8%

Direct

naa.gov.au

207.1K

73.12%151.43K

26.88%55.67K

↓19.77%

↑0.44%

Direct

qagoma.qld.gov.au

192.89K

15.62%30.13K

84.38%162.76K

↑9.84%

↓0.16%

Direct

nfsa.gov.au

191.3K

31.21%59.7K

68.79%131.59K

↑213.46%

↓12.82%

Direct

taronga.org.au

181.39K

32.46%58.89K

67.54%122.51K

↑36.12%

↓9.16%

Direct

australiaonthemap.org.au

179.43K

58.77%105.44K

41.23%73.99K

↑239.82%

0%

Referral

loc.gov

164.75K

49.6%81.71K

50.4%83.04K

↑105.97%

↓32.6%

Direct

rising.melbourne

159.51K

19.95%31.82K

80.05%127.69K

↑133.94%

↑43.27%

Direct

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Key Insights on Top Museums Websites in Australia on March 2026

As of March 2026, museumsvictoria.com.au leads Museums in Australia with 528.96K monthly visits. Its audience skews mobile-first (18.23% desktop / 18.23% mobile), and traffic is up month over month 132.65% and down year over year -7.45%. ngv.vic.gov.au holds second with 463.83K visits and a mobile-leaning mix (27.3% desktop / 72.7% mobile), while australian.museum ranks third with 400.34K visits.

Across the leaders, fortlytton.org.au is the most mobile-first (100% of visits), whereas baesystems.com is the most desktop-reliant (100%). Momentum favors westernfrontassociation.com in the latest month (17,752.97%), while museumofplayandart.com.au shows the steepest pullback.

Acquisition patterns also differ: museumsvictoria.com.au is driven primarily by search, museumsvictoria.com.au by direct, and museumsvictoria.com.au by referral; overall, 52 of the top 100 sites are direct-led, 47 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in Australia