Top Sporting Goods Websites in Estonia

Name: Top websites in Estonia (Sporting Goods)
Creator: Semrush
License: https://www.mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Sporting Goods Websites in Estonia, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

sportland.ee

70.13K

92.58%64.93K

7.42%5.2K

↑16.42%

↑8.54%

Search

hawaii.ee

31.52K

92.71%29.22K

7.29%2.3K

↑49.85%

↓9.17%

Search

veloplus.ee

25.07K

100%25.07K

-

↑8.91%

↑6.3%

Search

jahipaun.ee

21.39K

97.02%20.75K

2.98%637

↑17.2%

↓21.25%

Search

fis-ski.com

21.36K

98.7%21.08K

1.3%278

↑38.94%

↓30.56%

Direct

rademar.ee

21.3K

80.48%17.14K

19.52%4.16K

↓6.96%

↓4.46%

Direct

ballzy.eu

21.13K

98.93%20.9K

1.07%227

↑33.59%

↓36.18%

Direct

velomarket.ee

19.44K

82.13%15.97K

17.87%3.47K

↑122.96%

↑7.58%

Search

bike-discount.de

15.35K

100%15.35K

-

↑19.2%

↑16.86%

Direct

matkasport.ee

14.99K

92.83%13.92K

7.17%1.08K

↓6.05%

↓8.12%

Search

bike24.com

14.19K

100%14.19K

-

↓6.93%

↑2.84%

Direct

tradeinn.com

10.87K

100%10.87K

-

↑68.4%

↑4.14%

Search

roba.ee

10.04K

93.67%9.41K

6.33%636

↑0.81%

↑5.95%

Search

lamnia.com

9.64K

99.26%9.57K

0.74%71

↑141.28%

↓44.2%

Direct

skiwax.ee

8.55K

100%8.55K

-

↓28.65%

↑14.08%

Direct

nike.com

8.53K

97.9%8.36K

2.1%179

↓24.4%

↓8.14%

Search

ipscstore.com

8.43K

100%8.43K

-

↓13.92%

↑8.91%

Direct

teamsport.ee

8.26K

98.15%8.11K

1.85%153

↓0.6%

↑44.53%

Direct

fc-moto.de

8.15K

85.83%7K

14.17%1.16K

↑95.21%

↓50.97%

Direct

canyon.com

8.09K

100%8.09K

-

↑31.17%

↑4.07%

Direct

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Key Insights on Top Sporting Goods Websites in Estonia on March 2026

As of March 2026, sportland.ee leads Sporting Goods in Estonia with 70.13K monthly visits. Its audience skews desktop-first (92.58% desktop / 92.58% mobile), and traffic is up month over month 16.42% and up year over year 8.54%. hawaii.ee holds second with 31.52K visits and a desktop-leaning mix (92.71% desktop / 7.29% mobile), while veloplus.ee ranks third with 25.07K visits.

Across the leaders, teamsport.lt is the most mobile-first (96.03% of visits), whereas veloplus.ee is the most desktop-reliant (100%). Momentum favors falco.ee in the latest month (2,577.91%), while trainingpeaks.com shows the steepest pullback.

Acquisition patterns also differ: sportland.ee is driven primarily by search, sportland.ee by direct, and sportland.ee by referral; overall, 55 of the top 100 sites are direct-led, 40 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Sporting Goods Websites in Estonia