Top Travel & Tourism Websites in Hungary

Name: Top websites in Hungary (Travel & Tourism)
Creator: Semrush
License: https://www.mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Hungary, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

booking.com

6.91M

32.46%2.24M

67.54%4.67M

↑36.31%

↓1.83%

Direct

szallas.hu

3.22M

16.49%531.37K

83.51%2.69M

↑20.33%

↓21.2%

Direct

mavcsoport.hu

2.4M

18.07%433.67K

81.93%1.97M

↓6.63%

↑26.12%

Direct

bkk.hu

1.91M

12.23%233.97K

87.77%1.68M

↑14.69%

↓0.83%

Direct

kormany.hu

1.33M

33.75%449.62K

66.25%882.72K

↑15.74%

↑30.14%

Direct

wizzair.com

1.24M

40.73%506.5K

59.27%737.19K

↑30.16%

↓0.95%

Direct

e-kreta.hu

1.13M

39.37%445.96K

60.63%686.74K

↓76.2%

↑36.25%

Direct

getyourguide.com

1.1M

22.67%249.97K

77.33%852.73K

↑70.54%

↑34.7%

Direct

flightradar24.com

963.14K

31.55%303.91K

68.45%659.23K

↓12.21%

↑25.47%

Direct

skyscanner.hu

927.43K

33.43%310.04K

66.57%617.39K

↑8.23%

↑2.1%

Direct

programturizmus.hu

882.87K

13.08%115.49K

86.92%767.38K

↑5.89%

↓24.2%

Search

airportal.hu

880.92K

4.86%42.78K

95.14%838.13K

↑36.85%

↑3.1%

Direct

ryanair.com

769.62K

43.95%338.22K

56.05%431.4K

↑11.97%

↓16.41%

Direct

airbnb.hu

749.08K

38.93%291.65K

61.07%457.44K

↑24.68%

↓17.56%

Direct

welovebudapest.com

635.98K

32.24%205.04K

67.76%430.94K

↑0.84%

↓33.8%

Direct

tripadvisor.com

628.67K

39.55%248.65K

60.45%380.01K

↑16.72%

↓22.89%

Search

esky.hu

589.39K

19.38%114.24K

80.62%475.15K

↑28.41%

↑0.03%

Direct

kirandulastippek.hu

447.31K

13.82%61.8K

86.18%385.51K

↑93.21%

↓8.31%

Search

invia.hu

406.58K

30.96%125.9K

69.04%280.69K

↑26.24%

↓42.46%

Direct

termalfurdo.hu

323.05K

14.75%47.64K

85.25%275.41K

↑35.95%

↓8.43%

Search

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Key Insights on Top Travel & Tourism Websites in Hungary on July 2026

As of July 2026, booking.com leads Travel & Tourism in Hungary with 6.91M monthly visits. Its audience skews mobile-first (32.46% desktop / 32.46% mobile), and traffic is up month over month 36.31% and down year over year -1.83%. szallas.hu holds second with 3.22M visits and a mobile-leaning mix (16.49% desktop / 83.51% mobile), while mavcsoport.hu ranks third with 2.4M visits.

Across the leaders, ilmatieteenlaitos.fi is the most mobile-first (96.99% of visits), whereas flixbus.co.uk is the most desktop-reliant (93.35%). Momentum favors letour.fr in the latest month (3,154.8%), while e-kreta.hu shows the steepest pullback.

Acquisition patterns also differ: booking.com is driven primarily by search, booking.com by direct, and booking.com by referral; overall, 70 of the top 100 sites are direct-led, 29 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Hungary