Top Travel & Tourism Websites in Singapore

Name: Top websites in Singapore (Travel & Tourism)
Creator: Semrush
License: https://www.mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Travel & Tourism Websites in Singapore, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

trip.com

9.42M

58.5%5.51M

41.5%3.91M

↑47.24%

↑61.92%

Direct

agoda.com

2.77M

36.02%998.01K

63.98%1.77M

↑67.19%

↑15.72%

Direct

klook.com

2.3M

45.12%1.04M

54.88%1.26M

↑69.38%

↓1.64%

Direct

booking.com

2.02M

45.95%929.85K

54.05%1.09M

↑29.1%

↑5.92%

Direct

milelion.com

1.49M

19.18%286.25K

80.82%1.21M

↑52.97%

↑21.86%

Direct

flyscoot.com

1.45M

39.4%570.79K

60.6%877.89K

↑72.39%

↑0.52%

Direct

skyscanner.com.sg

1.3M

45.87%594.5K

54.13%701.69K

↑85.54%

↑5.11%

Direct

traveloka.com

1.02M

22.98%234.62K

77.02%786.5K

↑95.84%

↑50.98%

Direct

sistic.com.sg

937.03K

13.9%130.26K

86.1%806.77K

↑122.24%

↓7.78%

Direct

tripadvisor.com.sg

722.16K

51.95%375.14K

48.05%347.02K

↑30.98%

↓28.58%

Search

flightradar24.com

630.91K

48.29%304.7K

51.71%326.22K

↑183.27%

↑23.26%

Direct

emirates.com

614.83K

17.34%106.58K

82.66%508.25K

↑155.64%

↑58.86%

Direct

tripadvisor.com

567.76K

33.2%188.48K

66.8%379.27K

↑46.34%

↓32.85%

Search

airbnb.com.sg

566.15K

77.93%441.23K

22.07%124.93K

↑7.49%

↓5.05%

Direct

mandai.com

483.25K

15.89%76.81K

84.11%406.44K

↑107.03%

↑32%

Direct

etihad.com

478.79K

6.22%29.76K

93.78%449.03K

↑256.46%

↑146.97%

Direct

flightaware.com

459.06K

20.82%95.58K

79.18%363.49K

↑45.45%

↑11.29%

Search

airasia.com

442.17K

32.61%144.21K

67.39%297.96K

↑77.96%

↓25.52%

Direct

skyscanner.net

436.47K

9.65%42.12K

90.35%394.35K

↑73.2%

↑10.77%

Direct

marriott.com

430.92K

44.8%193.07K

55.2%237.85K

↑51.72%

↑15.4%

Direct

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Key Insights on Top Travel & Tourism Websites in Singapore on March 2026

As of March 2026, trip.com leads Travel & Tourism in Singapore with 9.42M monthly visits. Its audience skews desktop-first (58.5% desktop / 58.5% mobile), and traffic is up month over month 47.24% and up year over year 61.92%. agoda.com holds second with 2.77M visits and a mobile-leaning mix (36.02% desktop / 63.98% mobile), while klook.com ranks third with 2.3M visits.

Across the leaders, skibeatjobs.co.uk is the most mobile-first (100% of visits), whereas ctrip.com is the most desktop-reliant (84.16%). Momentum favors wingontravel.com in the latest month (2,983.09%), while tribecar.com shows the steepest pullback.

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 82 of the top 100 sites are direct-led, 16 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Travel & Tourism Websites in Singapore