Top Beauty & Cosmetics Websites in Kazakhstan

Name: Top websites in Kazakhstan (Beauty & Cosmetics)
Creator: Semrush
License: https://www.mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Kazakhstan, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

fragrantica.ru

29.71K

65.14%19.35K

34.86%10.36K

↑1.46%

↓6.26%

Search

monamie.kz

26.79K

91.76%24.59K

8.24%2.21K

↓4.39%

↓14.76%

Direct

goldapple.ru

22.56K

91.79%20.71K

8.21%1.85K

↑14.2%

↑3.3%

Direct

kosmetista.ru

17.6K

4.14%729

95.86%16.87K

↑2,025.72%

↑139.37%

Direct

makeup.kz

10.48K

79.75%8.36K

20.25%2.12K

↑13.84%

↓25.86%

Search

fragrantica.com

8.56K

78.55%6.73K

21.45%1.84K

↓7.34%

↓10.43%

Search

french-house.kz

7.18K

71.91%5.16K

28.09%2.02K

↑33.77%

↓15.55%

Search

instytutum.ua

6.27K

100%6.27K

-

↑206.25%

0%

Direct

oriflame.com

6.09K

34.19%2.08K

65.81%4.01K

↓22.16%

↓57.41%

Direct

oliveyoung.com

5.79K

100%5.79K

-

↑288.78%

↑23.74%

Direct

instytutum.com

5.63K

100%5.63K

-

↑151.43%

0%

Direct

sephora.com

5.16K

96.15%4.96K

3.85%199

↑18.96%

↓35.08%

Direct

letu.ru

3.95K

39.88%1.58K

60.12%2.38K

↓19.2%

↓53.09%

Direct

yesstyle.com

3.59K

90.82%3.26K

9.18%330

↑966.17%

↓44.75%

Direct

randewoo.ru

2.91K

68.26%1.99K

31.74%925

↑62.61%

↓40.39%

Direct

marykayintouch.com

2.73K

100%2.73K

-

↓17.07%

↑70.07%

Direct

perfectcorp.com

2.39K

82.52%1.97K

17.48%418

↑171.4%

↓35.19%

Search

spacenk.com

2.39K

100%2.39K

-

↑971.75%

↑62.78%

Direct

avon.com

1.92K

100%1.92K

-

↓29.2%

↓39.78%

Direct

minoxidils.ru

1.88K

100%1.88K

-

↑226.96%

↑3,318.91%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Kazakhstan on July 2026

As of July 2026, fragrantica.ru leads Beauty & Cosmetics in Kazakhstan with 29.71K monthly visits. Its audience skews desktop-first (65.14% desktop / 65.14% mobile), and traffic is up month over month 1.46% and down year over year -6.26%. monamie.kz holds second with 26.79K visits and a desktop-leaning mix (91.76% desktop / 8.24% mobile), while goldapple.ru ranks third with 22.56K visits.

Across the leaders, kosmetista.ru is the most mobile-first (95.86% of visits), whereas instytutum.ua is the most desktop-reliant (100%). Momentum favors jolse.com in the latest month (46,100%), while aromo.ru shows the steepest pullback.

Acquisition patterns also differ: fragrantica.ru is driven primarily by search, fragrantica.ru by direct, and fragrantica.ru by referral; overall, 64 of the top 100 sites are direct-led, 30 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Kazakhstan