Top Beauty & Cosmetics Websites in Nigeria

Name: Top websites in Nigeria (Beauty & Cosmetics)
Creator: Semrush
License: https://www.mtsemru.toolsnovintrend.ir/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Nigeria, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nivea.com.ng

98.8K

3.1%3.07K

96.9%95.73K

↓17.28%

↓1.71%

Direct

fragrantica.com

72.72K

19.93%14.49K

80.07%58.23K

↑49.8%

↑57.81%

Direct

fragrances.com.ng

62.06K

10.23%6.35K

89.77%55.72K

↑15%

↓19.21%

Direct

essenza.ng

52.37K

5.65%2.96K

94.35%49.41K

↑47.77%

↑35.09%

Direct

curology.com

45.31K

0.69%311

99.31%45K

↓18.46%

↑6,142.65%

Direct

cultbeauty.co.uk

33.25K

0.33%110

99.67%33.14K

↑173.49%

↑522.36%

Direct

amouage.com

31.61K

3.24%1.02K

96.76%30.59K

↑203.89%

↑470.21%

Direct

allbeauty.com

25.33K

3.79%960

96.21%24.37K

↑158.46%

↑1,506.92%

Direct

reblscents.com

24.37K

-

100%24.37K

↑152.19%

0%

Direct

sephora.com

24.13K

7.83%1.89K

92.17%22.24K

↑12.54%

↑24.35%

Direct

cerave.com

22.31K

3.82%852

96.18%21.46K

↑931.01%

↓39.7%

Search

oriflame.com

21.29K

15.87%3.38K

84.13%17.91K

↑424.54%

↓41.82%

Direct

24eleven.ng

20.29K

4.09%830

95.91%19.46K

↑32.7%

↑178.83%

Direct

perfectcorp.com

20.03K

17.19%3.44K

82.81%16.58K

↑10.98%

↑115.69%

Search

yesstyle.com

16.13K

3.13%505

96.87%15.62K

↓9.21%

↑458.85%

Direct

boots.com

12.76K

16.56%2.11K

83.44%10.64K

↑234.57%

↑7.65%

Direct

franciskurkdjian.com

10.64K

2.68%285

97.32%10.36K

↑3,531.4%

↑241.41%

Direct

neutrogena.com

9.13K

3.09%282

96.91%8.85K

↑631.73%

↑215.18%

Search

aromatherapyassociates.com

8.71K

-

100%8.71K

↑12.58%

↑2,144.63%

Direct

orikigroup.com

8.1K

14.75%1.2K

85.25%6.91K

↑707.88%

↑206.62%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Nigeria on March 2026

As of March 2026, nivea.com.ng leads Beauty & Cosmetics in Nigeria with 98.8K monthly visits. Its audience skews mobile-first (3.1% desktop / 3.1% mobile), and traffic is down month over month -17.28% and down year over year -1.71%. fragrantica.com holds second with 72.72K visits and a mobile-leaning mix (19.93% desktop / 80.07% mobile), while fragrances.com.ng ranks third with 62.06K visits.

Across the leaders, reblscents.com is the most mobile-first (100% of visits), whereas stream2sea.com is the most desktop-reliant (100%). Momentum favors glambeautyjay.com in the latest month (8,954.55%), while fragrancex.com shows the steepest pullback.

Acquisition patterns also differ: nivea.com.ng is driven primarily by search, nivea.com.ng by direct, and nivea.com.ng by referral; overall, 64 of the top 100 sites are direct-led, 30 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Nigeria